Marketing Trends to Watch in 2020

January 8, 2020
January 8, 2020 kwaku Abedi

Marketing Trends to Watch in 2020

Image by Jeff Jacobs from Pixabay

This episode is focused on digital marketing strategies for

2019 has presented several successful paradigms in the world of digital marketing  

Marketing Budgets

95% of organisations have increased their Digital Marketing Spend,

9 out of 10 marketing professionals expect their Digital Marketing budget to grow

41% of marketing professionals expect to invest more than $500,000.00 into their Digital Marketing spend

Sources Target Marketing/ Inc/ Digital Marketing Institute

Internet Usage

  • Internet penetration is also growing rapidly in developing markets hence there will be opportunities for growth in the digital marketing and advertising space. Over half a billion people on the African continent accessed the internet according to Council on Foreign Relations (CFR)
  • Across Africa internet coverage is growing but internet prices are not dropping fast enogh.

On key question to discuss going into 2020 is how internet data prices will affect social media and digital products in general?


There are other hot trends marketing industry people are also looking at such as

Shoppable Posts on Instagram

  • Micro Influencer (We will talk about influencer marketing and how it works)
  • Interactive Emails
  • Building strong personal brands
  • Vanity Metrics 
  • E-Commerce

Marketing Industry Predictions for 2020

Below are some predictions of the future in the marketing sphere.

  • Many people will begin to order online. Although one-click payment is something we struggle with, ordering online and paying on delivery will grow even exponentially
  • Digital currencies such as Bitcoin will continue to spur conversation about trade and finance and how we need open systems that can encourage cross border trade
  • Data and analytics will be a key resource that will help businesses make informed decisions about product testing, marketing, pricing amongst others
  • Research can be carried out in much simpler and cost free forms 
  • Brands will be serious about their online reputation and more community managers will be employed to monitor brand reputation and correct brand notion where necessary
  • A lot more brands will hire agencies to help them with their digital strategies

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kwaku Abedi

Kwaku Abedi is Marketing, Public Relations & Digital Enthusiast

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